GOLIN - Chicago, Senior Manager , Influencer

New York City (Remote), May 2023 - Present  

• Partnered with SVPs, VPs, and Directors across PR, Influencer, and Social Media teams to transform client objectives into authentic, culturally relevant influencer campaign strategies that increased brand awareness, consideration, and purchase intent.

• Collaborated cross-functionally with teams to develop creative campaigns and support new business pitches that grew the agency’s client roster.

• Led execution of multiple influencer campaigns simultaneously, optimizing six-figure budgets and negotiating talent contracts to maximize ROI.

• Key liaison between clients, influencers, and agents, ensuring seamless communication, strategy development, budgeting, contract negotiations, campaign execution, and reporting using CreatorIQ and Tagger.

• Developed AI agents using Claude, ChatGPT, and Copilot to automate influencer research, content brief development, and content review processes.

• Mentored and managed Senior Associates and Interns, fostering skill development, growth, and team performance.

• Clients: Verizon, Walmart, Proximo (Cuervo, Reserva de la Familia), Grubhub, Seamless, Dyson, Ferrara, Slack, Essilor, McDonald’s, Lego.

  • Favorite Campaign: Developed and executed a strategy leveraging authentic hyperlocal New York influencers to reintroduce Seamless to the City by bringing back the $1 Slice, earning 7M+ impressions, 250K+ engagements, and 175K microsite visits.

  • Award Winning Campaign: Ideated and managed strategy for Grubhub's "Special Delivery;" won: Shorty Awards Data & Insights Gold Honor, Contest/Promotion Bronze Honor; SABRE Awards’ Insight category; PRWeek's 2025 Best Promotional Event; Contagious' Campaign of the Week.      

DERRIS, Associate Director

New York City, June - December 2022            

• Established and scaled the agency’s first Influencer Marketing team, reporting to agency’s President and Founder, to grow accounts by pitching and successfully selling influencer services to prospective and existing clients.

• Led influencer campaigns supporting PR and social media strategies by overseeing ideation, casting, contract negotiations, and client communications.

• Launched the agency’s influencer service offering by building processes, implementing software systems, and fostering talent agency partnerships,

• resulting in six successful client engagements

• Mentored and managed an Influencer Associate to help develop an influencer team for the agency.

• Clients: ABC Carpet & Home, Floyd, Bombas, Wolf and Shepherd, Alaska Airlines, Good Weird.

COLLECTIVELY INC., Producer

New York City (Remote), October 2020 - June 2022

• Worked with Account Management, Strategy, and Analytics teams to help clients across tech, CPG, beauty, and fashion produce influencer campaigns that increased social media following, product sales, and brand awareness.

• Sourced influencers, negotiated contracts and budgets, developed content briefs, and liaised with clients, agents, and influencers to execute campaigns.

• Built scalable digital workflows for budgeting, campaign tracking, and researching influencers using CreatorIQ and Google Sheets, improving efficiency

• and streamlining operations.

• Clients: Amazon Baby Registry, Rachael Ray Nutrish, Old Navy, Headspace, This Works, Daring Foods, Facebook, TurboTax.

NEW YORK MAGAZINE, Freelance Editor

Remote, May - August 2020

• Editor and project manager of The Strategist’s "What I Can Live Without" charitable initiative in partnership with eBay, published August 2020.

• Interviewed 20 celebrities and tastemakers, including Leon Bridges, Betsey Johnson, Salt-n-Pepa, Roxane Gay, Nicky Hilton, and edited their stories for online and print publication.

DAY ONE AGENCY, Culture & Community Strategist

New York City, June 2017 - April 2020

• Worked with Managing Director and VPs of Creative, Digital, and PR to develop, pitch, and implement creative influencer and experiential campaigns.

• Led integrated creative and influencer strategies from ideation through execution while managing talent, budgets, reporting, and client, influencer, and agent collaboration, including an international influencer trip that generated 1.75M earned impressions.

• Co-authored the agency’s annual global trend report, quarterly zine, and social media content to showcase thought leadership, strengthening internal expertise and driving client engagement.

• Clients: H&M, Abercrombie & Fitch, Nike, Bacardi (Tequila Cazadores, Dewar’s), COS, Motorola, American Express, Brookfield Place, Chipotle, Cos.

  • Favorite Campaign: Relaunched Motorola’s Razr phone, casting Diplo and creating an experiential media event organically attended by 150 influencers, generating 15.9M earned impressions.

  • Award Winning Campaign: Developed strategy and casted influencers for H&M’s “H&M Loves New York;" awarded 2020 Shorty audience honor for Best of Retail and E-Commerce.

ENDEAVOR | THE WALL GROUP, New Media Editor & Producer

New York City, February 2017 - June 2017

• Collaborated with the Founder and senior managers of a top talent agency representing influential hairstylists, makeup artists, and fashion stylists to develop an original branded content strategy to drive reach and engagement for the agency’s social media channels.

• Founding member of The Thick, an editorial platform launched by The Wall Group, going behind the scenes with tastemakers like Kaia Gerber, Pia Baroncini, Francesco Clemente, Bethann Hardison, Cindy Crawford, Arthur Elgort, and more.

• Produced 40+ photoshoots and edited 35+ stories for publication, overseeing budgets, schedules and call sheets, and talent coordination while pitching ideas and interviewing subjects across fashion, beauty, entertainment, art, and music.

• Social media manager for The Thick, creating and executing strategy driving readership and following.